Earlier this week, I wrote a post about what aspects of their business book coaches should automate . In this post I’m going to talk about what areas of your book coaching business you shouldn’t automate.
What You Shouldn’t Automate
You don’t want to hand off any activity that builds trust, connection, and a strong client experience to a system or workflow. Those are definitely worth the extra time to do manually.
1. Personalized Client Feedback
Whether it’s notes on a manuscript, Voxer messages, or notes from a coaching call—your voice matters here. Keep it personal.
2. Emotional Check-Ins
Sometimes your clients are stuck—not technically, but emotionally. An automated message won’t catch that. A quick “How are you feeling about your draft this week?” can make all the difference.
3. Celebrations & Milestones
Don’t let an automated “congrats” replace a heartfelt message when your client finishes a first draft or signs a publishing deal. That’s your moment to shine as their book coach.
4. Discovery Calls
The connection starts here. Automate the booking, sure—but keep the call itself human. Your future clients will remember how you made them feel.
Over to You
I’d love to hear from you! Leave a comment and let me know what other areas you don’t think should be automated in your business.